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Keywords: social norms, marketing, persuasion, behavioral intervention, prosocial behavior, solar panels, leading by example
On this episode, we learn about how Gordon and his colleagues leverage social norms and an understanding of psychology in order to identify which factors are most likely to persuade Americans to adopt solar panels for home energy use. Check out more about Gordon through his website: https://about.me/gordon.krafttodd Social Norms Approach to Marketing https://en.wikipedia.org/wiki/Social_norms_approach Diffusion of (Moral) Innovations https://en.wikipedia.org/wiki/Diffusion_of_innovations
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