Dr. Gordon Kraft-Todd - Walking the Walk

Keywords: social norms, marketing, persuasion, behavioral  intervention, prosocial behavior, solar panels, leading by example

On this episode, we learn about how Gordon and his colleagues leverage social norms and an understanding of psychology in order to identify which factors are most likely to persuade Americans to adopt solar panels for home energy use.

Check out more about Gordon through his website: https://about.me/gordon.krafttodd


Social Norms Approach to Marketing
https://en.wikipedia.org/wiki/Social_norms_approach

Diffusion of (Moral) Innovations
​https://en.wikipedia.org/wiki/Diffusion_of_innovations
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