Keywords: social norms, marketing, persuasion, behavioral intervention, prosocial behavior, solar panels, leading by example
On this episode, we learn about how Gordon and his colleagues leverage social norms and an understanding of psychology in order to identify which factors are most likely to persuade Americans to adopt solar panels for home energy use.
Check out more about Gordon through his website: https://about.me/gordon.krafttodd
Social Norms Approach to Marketing
Diffusion of (Moral) Innovations
Keywords: public administration, technology, innovation, coproduction, crowdsourcing, community governance, equitable provision of services.
Ben Clark is an Associate Professor in the School of Planning, Public Policy and Management at the University of Oregon.