Keywords: social norms, marketing, persuasion, behavioral  intervention, prosocial behavior, solar panels, leading by example

On this episode, we learn about how Gordon and his colleagues leverage social norms and an understanding of psychology in order to identify which factors are most likely to persuade Americans to adopt solar panels for home energy use.

Check out more about Gordon through his website: https://about.me/gordon.krafttodd


Social Norms Approach to Marketing
https://en.wikipedia.org/wiki/Social_norms_approach

Diffusion of (Moral) Innovations
​https://en.wikipedia.org/wiki/Diffusion_of_innovations
​

Keywords: public administration, technology, innovation, coproduction, crowdsourcing, community governance, equitable provision of services.

Ben Clark is an Associate Professor in the School of Planning, Public Policy and Management at the University of Oregon.